I WANT TO DIE EMPTY — REINVENTION PART 1

I WANT TO DIE EMPTY — REINVENTION PART 1

Ruben Escalona
Published on: 28/09/2026

After 16 years in business, I'm not ready to settle into what I've already built. Reinvention means using the ideas, curiosity and potential still inside us.

building capacitycreative expression
BUILDING CAPACITY — PART 6 WHAT IF YOU DON'T FILL IT?

BUILDING CAPACITY — PART 6 WHAT IF YOU DON'T FILL IT?

Ruben Escalona
Published on: 25/09/2026

Creating capacity doesn't mean every open space has to be filled with more work. At Red Alpha, we're discovering what becomes possible when capacity creates choice.

building capacitybusiness capacitymaking roomcreative expression
What Are You Making Room For? | Building Capacity Part 5

What Are You Making Room For? | Building Capacity Part 5

Ruben Escalona
Published on: 24/09/2026

Creating capacity isn't only about being able to do more. Sometimes the real question is what we choose to do with the room we've created.

building capacityproduction partnersbusiness operations
You Don’t Have to Make Everything You Sell | Building Capacity Part 3

You Don’t Have to Make Everything You Sell | Building Capacity Part 3

Ruben Escalona
Published on: 22/09/2026

Growing capacity doesn’t always mean adding equipment or employees. Sometimes it means deciding which work your business should produce—and which work a trusted partner can produce for you.

business capacityoutsourcingproduction partnersbusiness operationsbuilding capacityscaling a business